Nov 06

Dimplex Redesign

Not sure if you noticed, but Dimplex has a new look. We are very excited to announce that we have redesigned With more enhanced copy, larger photos and interactive tools, the site offers a more comprehensive shopping experience. This post is devoted to helping you understand the new features and benefits version three brings.

More Focused

One thing we wanted to fix with the new design was to be more focused. With the old website, we felt like we were trying to tell every story all at once. You will notice on the home page that everything is more simple, less messages but still the same amount of content.

Bringing it All Together

Another goal of ours was to bring together the full Dimplex family including brands and product categories. In the past we’ve offered micro-sites for different audiences and product launches. We have finally brought our three key audiences together offering everyone the same great content.

Easier Navigation

The biggest change to the site is that it’s easier to get to where you want to go. We have a user-friendly horizontal menu which includes a large product menu. We wanted to make it easy for you to get to the page without having to think twice, we have easy drop-down menus including our product drop down.

Inform & Educate

Another major change to the website is the introduction of our “showcase pages” these are the pages you see after clicking on a product category. We created these pages to  offer additional education to the world about our fabulous products. Now you can learn about Media Consoles, or our new Linear Convectors by going to one place. They include detailed copy about the features & benefits of a product as well as enhanced images. After you feel comfortable with the product category you can than see the different products available.

Dancing Flames?

We are especially proud of offering you a real-time view of our flame effect on our fireplace models. On each category showcase page you will see how the flame actually looks through video.

Streamlined Product Listings

Our product listing pages have been revamped to use a grid layout showcasing more products on a single page. We have added filters so that you can search by finish, firebox style and more. You will also notice that we have compiled multiple skus to a single product item. For example the Marana, in the old site we had 4 Marana’s listed, in the new site you will have one Marana listed. In the product detail you will have the ability to select the different firebox or different finish swatch which will refresh the website to display the new model number, image and additional information. This functionally will help bring our products together in a more succinct design.

Larger Than Life Images

With our new layout we had more room for larger images, of course we took advantage and made everything bigger. Now you will see huge beautiful full-screen images. Plus, we have larger product images with an extended zoom feature. Now you can see every inch or pixel of your favorite products.

More extensive product detail pages;

Each product page has been improved to include more information as mentioned above we larger images with an additional image zoom so you can see every detail in our mantels and logs. We have also included better product descriptions and outline key features & benefits for every product.  Additionally we have created a better “related or similar” product area called “Products that you might be interested in”.

Extensive FAQ’s

We still have the great customer tools that we offer on our old site as well as a new FAQ area. The FAQ area has been expanded with answers for almost all product categories. We feel that this page will help answer some or your questions so that you don’t have to call us up for support.

Like it, Tweet it, Plus, or Pin it

With the rise of our social media presence we have included easy share buttons so you can easily share your favourite products on your social networks.

About the Author


has written 48 blog posts

I am the Director of New Business Development, responsible for the on-line initiatives for Dimplex North America.

Comments (4)

  • Janett Anderson on November 19th, 2012 at 4:18pm

    Could you post (here, or Houzz, maybe) more pictures of wall mount fireplace installations? I am not sure how to install – on the floor? on the wall, how high up ? This is for a bathroom, but I’m not sure if I have the space to install and have it look great.

    • chad on November 20th, 2012 at 1:39pm

      Hello Janett,

      If you are looking for examples of how other people have installed their wall mounts – you can visit our Pinterest board –

      If you are looking for more technical resources on how to install – you can refer to your owner’s manual. If you don’t have it you can visit our website – you can look for your product and than browse to our “download” tab.

      Hope this helps

  • Lisa on December 20th, 2012 at 6:55pm

    I have a DF3015 that does not look like the picture looks on the Dimplex website. There is no brick shown in the back of the piece. I do realize that the front glass is supposed to reflect the brick pattern on the back of the mirrored section of the fireplace. Can you help? I’m exhausted trying to find out why.
    thank you in advance.

    • Karyn on December 21st, 2012 at 7:57pm

      Hi Lisa

      Thanks for your inquiry, to fully understand your situation, it would be helpful if you could send a picture of the unit so we can take a look. The other alternative is to contact our Customer Service department at 1-800-668-6663, and they can walk through it with you. Please note that this is our busiest time of the year and we are experiencing longer than normal wait times, so your patience is appreciated.

Leave a comment